Last year, central Pennsylvania resident Kelly Kautz attended HippoCamp; this year, she’s returning as a speaker. We’re thrilled that she’s bringing her digital marketing expertise to the podium for her session Content Marketing for Writers: Make Self-Promotion Easy by Using Your Strengths. We talked to her about her session and what Lancaster-ish things she’s looking forward to sharing with those coming to town for the first time.
Hippo: We don’t want to give too much away about your session, but please share with us a golden nugget that you hope attendees will take away from your talk that isn’t found on the program description.
Kelly: You don’t have to love marketing to succeed at it. In fact, you don’t even have to like it! I entered the marketing field as a dare to myself, because self-promotion made me feel so uncomfortable. Ten years later, I work as a content strategist for Fortune 500 companies. I’ve found that my initial apprehension about marketing and self-promotion is actually a strength, because it helps me avoid spammy tactics and connect with people on an authentic level.
Tell us who would benefit most from your session and why.
Writers who want to grow their online platform. Whether you’re new to online marketing and overwhelmed by the options or you’re an experienced marketer who wants better results, you’ll come away from my session with clear steps to leverage your unique strengths and build a passionate fan base.
What is your best advice for those attending a writing conference, whether it’s for newbies or veterans?
Put yourself out there! I’m shy, but I still came away from last year’s HippoCamp with countless new friends and industry contacts. If you don’t know anyone, chat up attendees on Twitter. Extend a lunch or dinner invitation to strangers. Exchange contact info with the people sitting next to you at workshops. Everyone is so warm and noncompetitive; it’s a great atmosphere for meeting other writers.
Aside from speaking, what you are most looking forward to about being part of the HippoCamp?
I’m looking forward to meeting more writers and hearing about new books I might not have otherwise. I’m also looking forward to Mary Karr’s keynote. I’ve only heard her speak via podcasts, but she’s always been a wealth of writing tips and inspiration.
Since you’re from the central PA region, what are you most excited to share with attendees and other speakers?
I’m really excited for people to discover Central Market. Where else can you buy Whoopie pies and scrapple alongside authentic African and Thai cuisine? You can get a great meal and come away with Pennsylvania Dutch country souvenirs.
Kelly, your last answer made our mouth water! Central Market is totally a gem in our city, and your presentation will also be one!